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The card carried studio copy — SUNSET GLOW, a made-up warmth/grain/bloom line and a creator handle borrowed from a testimonial — no matter which still the arrows landed on. Stepping the frame changed the picture and the code but left the text behind, so the card described a photo it was not showing. The card now reads the frame's own labels: the tagline over the still and the title and ISO/grain line under it are the ones the uploader saved with the photo, the same three the film strip prints. The fabricated creator/imports line goes with them, since nothing behind it was real.